Crafting Brands, Igniting Markets

Unleashing the Power of Visual Storytelling for Commercial Success

The up-and-coming high fashion house Smooth wanted to create a bold shoot for their autumn/winter collection, using Alice in Wonderland as its main inspiration.

Yellow focuses on juxtapositioning futuristic shape with bright color in a way that brings justice to the Smooth's autumn/winter collection.

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As Smooth is working in the frontline of sustainable and responsible fashion, we didn't want to bury the materials with elaborate backgrounds and sets

We wanted to create images that felt still but simultaneously bold and futuristic

Smooth ended up using many of the images on their website and in big print advertising campaigns across Europe and North America